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October 17, 2014

MasterCard Announce Plans for the World’s First Fingerprint Credit Card

Set to cause mass relief among those who struggle to remember their pin number, MasterCard has launched the world’s first biometric bankcard that allows users to complete transactions using their thumbprint.

The new cards, which have been developed in conjunction with Norwegian firm Zwipe, will allow users to place their thumb on the in-built card reader, waving it across the contactless terminal. Users will no longer need to remember their pin or write it down, significantly reducing the risk of fraud and theft.

After successful trials in Norway, plans are afoot to offer the card to UK banks, with the view for them to become commonplace nationwide by October 2015. The new system will outpace the £20 spend limit of current contactless cards, making for much speedier transactions at the check-out.

While initial registration will require the user to register their fingerprint in-store with their chosen bank, Ajay Bhalla, president of security solutions at MasterCard, told The Guardian that the ability to identity oneself would revolutionise the shopping experience.

He said: “Our belief is that we should be able to identify ourselves without having to use passwords or pins. Biometric authentication can help us achieve this – our challenge is to ensure the technology offers robust security, simplicity of use and convenience for the customer.”