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January 23, 2018

2017's Most Searched-For Trends

good idea of what was popular on the 'net in 2017? Here at Insurance2go, we're going to put your knowledge to the test. We've created our Higher or Lower quiz, which will pit Kim against Kanye and decide once and for all what's better - GBBO or Strictly!

Before you take the quiz, why not brush up on your 2017 knowledge by taking a look at some of the year's biggest moments from New Year's Day right up to the John Lewis Advert.


January and February

With Christmas and New Year over, 2017 finally began. The viral meme 'Salt Bae' was born on the 7th, thanks to a single Instagram upload. For most of the month, however, things felt more serious. The US election was all people could talk about, with 823,000 searches of Trump occurring in the UK alone, and on January 20th Donald Trump was officially elected the President of the United States. The day after, his inauguration made headlines - and not for the reasons you might expect. A worldwide protest took place, which is now known as 2017 Women's March - the largest single-day protest in US history.

February was full of freezing temperatures and loved-up couples with Valentine's Day landing in the middle of the month. As for the news, there was an awkward mix-up at the 89th Academy Awards and the world went crazy for Stranger Things 2 once more as the official trailer was aired at the Super Bowl. There were 301,000 searches for Stranger Things in February alone - that's eight months before the second season was due to be released!


March to May

Temperatures slowly began to increase as March appeared. Trump caused outrage when he banned travellers from six countries from entering the US, and March 29th saw Theresa May sign Article 50 - triggering Brexit. It certainly concerned Brits, who searched for it 201,000 times online after the announcement.

In happier news, Beauty and the Beast with Emma Watson hit cinemas on March 17th, and Barcelona defied the odds to reach the Champions League quarter finals.

The beginning of April was unfortunate for Kendall Jenner and Pepsi, when a badly thought-out advert caused outrage online. 60,500 people in Britain searched for the mishap, and the advert was pulled the day after. May, meanwhile, was all about the Grand National (which enjoyed over two million searches), the election of France's President Emmanuel Macron and the news of Harry Styles' first solo album.


June and July

Summer meant plenty of Pimm's, tons of festivals and a little bit of sunshine. Sports fans looked forward to the FA Cup final, and we saw an amazing win for Rodger Federer at Wimbledon. Wonder Woman earned millions at the cinema and fidget spinners were everywhere, with over six million searches in June alone.  

July, for the UK, was all about Glastonbury and the term was searched for 1,220,000 times - headliners included Ed Sheeran, Foo Fighters and Radiohead.


August to September

August left the world without Wimbledon (which had 6,120,000 searches in August), and the last few festivals of the year were held. The end of the month brought the return of the Great British Bake Off, from pastures new over on Channel 4. While nobody could ever replace Mary Berry, Noel and co were quite well received according to the TV stats and search trends - 27,100 were Googling it that month.

September was about all things smartphones - with the iPhone 8, 8 Plus and X announced. Four and a half million searched for the X, while five and a half million were curious to learn more about the 8 and 8 Plus. If you managed to get your hands on one of Apple's premium devices, you'll want to make sure they're insured - after all, the X is the most expensive iPhone to date. 



The anticipation for Stranger Things 2 had been growing steadily in 2017, with October 27th finally seeing all nine episodes dropped on Netflix. The world couldn't stop talking all things Barb and the Upside-Down, and for many the Halloween was spent binge-watching the show on the sofa. From January to October, the show was searched for 1,694,500 times in the UK.

Plenty of Nobel Prizes were awarded and TripAdvisor crowned the world's best restaurant as The Black Swan in Oldstead, North Yorkshire!


November and December

The most eligible bachelor in the world, Prince Harry, finally popped the question to a certain Meghan Markle in November, and their engagement was searched for 368,000 times.

With December on our doorstep, there was only one thing on everyone’s mind – Christmas! The rush of Black Friday and Cyber Monday came first in November, giving way to shoppers desperate to get their hands on the biggest and best deals. Black Friday dominated November and was searched for over 2 million times.

Then, of course, came the Christmas adverts, with John Lewis's Moz the Monster taking the top spot with an impressive 248,400 searches in November and December combined.


And that's a quick glimpse of 2017! Think you're ready to take our Higher or Lower challenge? You'll be presented with two key trends for 2017 - all you have to do is guess which one was searched for the most on Google overall, from January to the end of October. Good luck!