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September 11, 2017

Browsing for Love

Sick of constantly swiping left and right? It seems, these days, Prince Charming (or the female equivalent, of course) is even harder to find. With so many of the good ones hiding in a sea of frogs, it's increasingly easy to give up on love. But here at Insurance2go, we've been compiling a little dating research and we're here to convince you not to stop browsing for love just yet! 

Millions of people now use dating apps, like Tinder and Bumble, to search for 'the one'.  You might feel embarrassed about using these services but there's really no need - it's quickly becoming the go-to way to find a date. Love stories of couples meeting online are popping up more frequently, and 45% of people who have used a dating app are currently in a relationship according to our recent survey.

Tinder and similar apps are the modern-day version of Blind Date, just with some additional benefits. It's up to you what information you disclose and with some tactful choices, you can really up your dating game - just in time for Valentine's Day.

Almost 20% admitted to downloading an app in order to find a date for the day of love, but it's important to choose the right app for you to make sure you both stay in touch long after February 14th. Let's take a look at some of the most popular below!


Choosing a Dating App



Launched in 2012, you could say Tinder really kick-started the dating app trend. It's a simple tool to use - just swipe right if you like the person's profile or swipe left if you don't. If you both swipe right then it's a match - go ahead and chat using the messenger feature. You can even 'Super Like' a person once a day by swiping upwards or pressing the blue star and they'll be made aware that you like them. Beware though - Super Liking tends to show a level of keenness that doesn't always bode well with users.



Bumble was released at the end of 2014 and it's a female-friendly dating app that works in the same way as Tinder. There is one major exception though - women always make the first move. If you've matched, the woman has 24 hours to start the conversation. If she doesn't, the match disappears forever.

If you enjoy taking the lead girls, Bumble is the app for you.



Happn is slightly different to traditional dating apps as its GPS-based and profiles pop up as you pass by people in everyday life. The app is ideal for those who want to date people who live close by or for reconnecting with that guy you locked eyes with in the coffee shop!

Our survey revealed some interesting stats about dating app users too. Did you know that around 7% of those in committed relationships admitted to using a dating app regularly? On a happier note, 15% were single and looking for a meaningful, long-term commitment - exactly what we wanted to hear!

Optimise your chances for a date this Valentine's

With your app of choice downloaded, the next step is to fill out your profile. There are some major dos and don'ts, so keep reading if you're a dating app amateur.


Choosing photos

They say never judge a book by its cover but with dating apps photos unavoidably play a big role. 10% of Londoners admit to using an out-of-date profile picture in order to secure romance! It's not all about appearances though. Photos should be used to showcase your personality and a cute animal by your side never hurt either!

Upload natural looking photos, pictures which reveal your humorous side and images that display your hobbies. If you enjoy a particular sport or activity, try finding a photo that catches you in action - it's a great conversation starter too.


The troublesome bio

Biographies - or bios for short - probably cause the most stress for dating app users. How much is too much? Should you say anything at all? Will jokes come across well, or will they just sound awkward and stupid?

There's no formula for the perfect bio but it needs to say something that your photos don’t. We always recommend putting something in your bio, even if it's something simple like a fun fact or further information about what you like. Don't lie, whatever you do, and keep it short and sweet.

A quick quote from your favourite TV show or movie can work wonders too. Even if it seems obscure to some, it can attract like-minded people if they can relate to it.

Making the first move

The dreaded opening line - it strikes fear in so many users. This Valentine's Day, you don't have to impress with a hilarious joke or a witty pick-up line - just keep it simple and interesting. 

Ask about their interests, a place they've visited that you've noticed from their photos or simply enquire about their taste in music. Keep them engaged, be friendly and just be yourself - if you click, you click. If not, there's plenty more people to swipe left and right with!

With 1 in 5 claiming to have a dating app on their smartphone, it seems like many of us will be looking for love this Valentine's Day. Whether you're 18 or 80, there's no limit to online dating - your lobster will be out there somewhere!