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Samsung to open on the High Street
Samsung will be opening a number of shops around Europe offering a wide range of products including laptops, tablets and of course mobile phones. The company have signed a deal with Carphone Warehouse who will manage the stores. Carphone Warehouse boast a portfolio of shops around Europe making them a good fit with Samsung’s requirements. The employees in the stores will be employed by Carphone Warehouse (or The Phone House as they are branded outside the UK and Ireland) and it is thought that the new Samsung stores will come from existing Carphone stores.
Shares in Carphone rose 6% on the news and Chief Executive Andrew Harrison said ‘This is an important alliance playing to both companies strengths. Together we will create a powerful new retail concept as well as injecting both investment and new jobs into the retail sector’.
It is thought that between 10 – 15 of the news stores will be in the UK and the others opening in Germany, Portugal, Sweden, the Netherlands and Spain, the notable omissions from this list being France and Italy.
The move shows some uncharacteristic support for the high street, with many companies running for the cover of the internet it’s good to see companies who still feel there is real benefit in having a strong retail presence.