Phones4U to extend its store in store tie up with DSGi
Phones4U are to extend their relationship with DSGi Group and have more store-in-stores at Currys, the electrical retailer. the first phase will see a roll out of 50 such stores in Currys’s flagship stores followed by further roll out in 2011.
The stores will be staffed by Phones4U employees, who will be fully trained as per all the company employees.
DSGi Chief Executive: John Browett said ‘The Phones4U at Currys’ trial stores have received overwelmingly positive feedback from our customers. Our new format stores offer unbeatable combination of value, choice and service, and the introduction of Phones4U branded areas at our stores represents an exciting new benefit for our customers.
The move will be watched with some interest at The Carphone Warehouse and Best Buy where the expansion of the Best Buy superstores is set to continue. Currys have a head start but Best Buy have deep pockets and an interesting battle market share is sure to follow.