Crazy John’s is a mobile phone retail chain in Australia started by late Turkish/Australian businessman John Ilhan. Crazy John’s is the largest independent phone retailer in Australia, employing more than 700 people with over 120 retail stores.
Originally a dealer of Telstra Mobile, Crazy John’s is now a Mobile Virtual Network Operator through the Vodafone network, dealing directly with customers and offering its own competitive mobile phone deals and plans.
History
Crazy John’s opened its first store in Brunswick, Victoria, in 1991. By 1998, there were fifteen store locations in Victoria, and the retailer was ranked in the top ten of Telstra’s mobile dealers. In 2005, the Crazy John’s Training College was established in partnership with Holmesglen Institute of TAFE to provide staff with accreditation in the industry. It is company policy[citation needed] that all long-term employees are offered a place in the 12/24 month long (Certificate II in retail or a diploma in retail management) programs and that staff should earn a nationally-recognised qualification, from both Holmesglen and Crazy John’s.
The name Crazy John’s came about through people constantly telling Ilhan his marketing ideas were “crazy”, and the name stuck. Crazy John’s came to prominence when it was the first company in Australia to offer $1 mobile phones.
Crazy John’s currently serves 500,000 customers across Australia.
Telstra legal disputes and defection
Crazy John’s was originally a dealer for Telstra Mobile, Australia’s largest mobile telecommunications provider, with 500,000 customers providing close to 10 percent of Telstra’s mobile revenue.
In 2003, Telstra sent a letter by facsimile to Crazy John’s demanding payment of $A21,283,642.61 it said was for the overpayment of trailing commissions, a percent of customers’ phone bills. In the letter, Telstra hinted that, if the demand was not paid for, its contract as a Telstra dealer could be adversely affected. Crazy John’s paid the $21 million, and immediately filed suit to demand it be refunded. Crazy John’s claimed that Telstra’s accounting system, MICA (Mobile Integrated Customer Accounts), used to bill its 8 million subscribers, was not able to provide the information required to produce an accurate bill and, therefore, support their payback demand.
Industry analysts believed that Telstra may have been wanting Crazy John’s to take a cut to its trailing commission, suggesting that Telstra believed Crazy John’s could not make the payment, and it might be willing to renegotiate its commission percentage in lieu. However, Crazy John’s was able to make the payment, and the situation reversed: instead of financially forcing the dealer to negotiate, Telstra was in a position of being sued and required to justify its $21 million demand, which Crazy John’s believed it could not do.
In May 2005, Telstra issued a second, $12 million demand, again for more alleged overpaid trailing commissions. Crazy John’s applied for an injunction in the Federal Court in Melbourne to prevent Telstra from going ahead with this second demand. This was dismissed by Justice Mark Weinberg, Crazy John’s paid the amount, and rolled the figure into its original refund demand, bringing the total to $33 million.
At the same time, company founder John Ilhan announced his intention to dump Telstra in 2007 when its contract expired, and instead would buy its own airtime from a wholesale source and serve customers directly, rather than passing them on to Telstra. Ilhan said he was “fed up with Telstra’s bullying” and that it “isn’t competitive any longer”. Telstra, on the other hand, began threatening to not renew the exclusive reseller agreement it had with Crazy John’s when it ended on 1 July 2007, if didn’t agree to new terms that included less commission per customer. Telstra did just that, giving the required two years notice in July 2005.
After announcing his intention to defect from Telstra at the end of its contract, Telstra created a new company, BQ Communications, to compete against Crazy John’s. In affidavits lodged in the Supreme Court of Victoria, Crazy John’s claimed that Telstra was poaching Crazy John’s staff to start up the company – including Bill Asermakidis, the former national sales manager – and “raping” its customer database by taking price lists and the names of customers. Telstra denied many of the claims made in the affidavits, but not the new company.
On 1 July 2007, Crazy John’s made the transition towards becoming a Mobile Virtual Network Operator through the Vodafone network. The deal allowed Crazy John’s to deal directly with mobile phone handset manufacturers and offer its own competitive mobile phone plans. Just days before the switch to Vodafone, Telstra sought a court injunction to prevent Crazy John’s from using confidential information in contacting Telstra’s customers to sign them up to new contracts. Crazy John’s agreed to limit the amount of customer information it can use after its contract ended.
Marketing and sponsorship
Crazy John’s is the major sponsor of the South Dragons in the NBL.
Crazy John’s is the major sponsor of the Collingwood Magpies VFL team.
Crazy John’s also sponsors Richmond Tigers.
In 2003, Crazy John’s bid for the naming rights to Subiaco Oval, in Perth, Western Australia, but soon lost it due to community action
